Explanatory synthesis paper Essay Example | Topics and Well Written Essays - 1000 words

Explanatory synthesis paper - Essay Example It is good to note that advertisements alone are not enough. Hence, advertisers couple advertising with branding. Branding involves the forming of an outstanding and unique image of the service or product so as to make a niche out of the target group that can identify with the service or product. Advertising and branding have both merits and demerits that affect the society on which they are expressed upon. This paper looks at the effects of advertising on society. The ideas on which these effects are based upon include health, psychological appeals, creativity and economic importance. Researchers have researched on the ways by which advertisements affect people mentally. By stating mentally, it means the way in which the perspective of people in the society towards what is being advertised is affected. Depending on their education levels, gender and age, people in the society are affected differently. Baker (2001) states that, the executives of advertising companies claimed that the advertisements that are broadcast affect the interests of students as the advertisements are delivered in manner that appeals to them. Advertisers make use of various appeals like power and status, and the appeal to a certain belonging so as to ensure that the aim of the particular advertisement is attained. Agencies that are involved with regulation of advertisements have stated that various advertisements are not in accordance with the promotion of healthy eating habits. They state that advertisers take advantage of the vulnerability of school going children and teenagers to lead them into eating junk food which is a major cause of obesity. Crary (2007), states that the Campaign for a Commercial – Free Childhood indicates that the advertisement Shrek the Third promotes the undertaking of unhealthy foods which is depicted by Shrek an animated ogre. This is complicated by the fact that Shrek is used in two advertisements that tend to

Dispositions Essay Example | Topics and Well Written Essays - 2000 words

Dispositions - Essay Example This helps the teacher observe and learn the student’s individual strengths and weaknesses and assist them to improve appropriately (Calkins, 1983). The classroom environment is comfortable. This is evident through the seating arrangement and the overall outlook of the classroom. This tends to boost the students morale and enhances their learning and development. The group seems to be comfortable with each other and this is seen through the interactions that they have. This improves their learning capability because the learners are at ease. 1b). Instructional delivery The instructional delivery used in this class situation is, the teacher has invited the students to participate in the writing process and this improves students’ interest. Once the student has developed an interest in what they are learning, it becomes easier for the teacher to get through to them. The teacher has also monitored the subject of the course that would create an exciting experience for the s tudents. In the video, one of the students talks of how much they love mother’s day. This is a topic that would excite the children. During the learning process, another delivery method that the teacher used is to let the children share a fond experience, which is expressed with their writing. 2. Analysis, Exploration, and Reasoning 2a). Student-teacher interaction The student teacher interaction observed in this classroom situation is the one to one consultation that the teacher has with her students. The teacher seems to be attending to the students at an individual level. This improves the learning capability of the student. The students are actively participating in the teaching-learning activities. The teacher also ensures that there is participatory learning whereby each student actively participates and contributes to the lesson. The lesson is not teacher-centered. 2b). Tone of the teacher-student interaction The tone that the teacher uses is very friendly and slow, an d is geared towards making the children comfortable. When the students are in a learning situation, the kind of tone the teacher uses can determine the level of understanding of the students. The teacher also uses a tone which ensures that all the students hear and understand what is being said because the tone is loud enough (Bransford, Brown & Cocking, 2000). 2c). Level of student engagement with the lesson In the observed classroom, the students are engaged in many activities. One of the activities is drawing a picture of a place of their choice then writing about that place. This kind of student engagement is essential for their learning. After the sharing sessions, the other students are given a chance to discuss the work that has just been presented. This gives the student a chance to share their ideas and correct their fellow student. The students also get to learn from each other as they exchange vocabularies. Not all classrooms have this kind of engagement. 2d). Setting exp ectations for academic performance How the teacher reacts to the performance of a student substantially determines how the student will continue learning. The teacher has to set expectations for academic performance for every class. In the observed situation, the teacher does so by giving the students small tasks and letting the students share the work they have done. With this sharing the students can see what the other students have done. This helps the students not to feel discriminated due to their performance and instead try to be better. This kind of academic expectation does not interfere with the student’s self-esteem while helping them at the same time. The students are also expected to listen keenly to and strictly follow the

The General Electric Mckinsey Matrix Marketing Essay

The General Electric Mckinsey Matrix Marketing Essay In 1890, Thomas Edison established his own company and named as Edison General Electric Company by bringing his different businesses together. Two years later, Edison General Electric Company incorporated with Thomson-Houston Company and, then they named the new organization as General Electric Company. The new organization the General Electric Company is a diversified technology and financial services company. General Electric Company has different type of products and services. They main product and service is householder appliances and General Electric Company is one of the largest manufacturers of major appliances in the world. Besides that, General Electric Company also has other different type of products and services such as aviation, consumer electronics, customer training, electrical distribution, energy, finance-business, healthcare, lighting, oil gas, rail, software services, water, and other. In the early 1890s, the first General Electric appliances electric fans were produced, and a full line of heating and cooking devices were developed in the year 1907. A few years later, General Electric Company developed the first airplane engine booster for the fledgling U.S. aviation industry. Besides that, the plastic filaments for light bulbs were created in 1930, and led to the first General Electric Plastics department. Through the years, General Electrics leaders have built a portfolio for the diversity of management and leading businesses. Thats made the General Electric Company become a most success company that drives growth and reduces the production costs; increase financial strength and Controllership that allow it to capitalize on opportunities through numerous cycles. And, they have a set of common values that allows it to face any environment or situation with confidence. In 1971, the General Electric Company with the helped from McKinsey developed a General Electric/McKinsey Matrix. General Electric/McKinsey Matrix In 1971, the General Electric Company with the help of McKinsey developed the General Electric/McKinsey Matrix. And, General Electric Company used it to measure or decides whether they still need to invest, retain, or divest on their business unit. From internet, The GE matrix/McKinsey matrix is a model to perform a business portfolio analysis on the Strategic Business Units (SBU) of a parent company. Besides that, this matrix is measure the business unit through the business units attractiveness and business strength. When the business units attractiveness and strength is high, the company should keep invest for gain more profit. On the other hand, when the business units attractiveness and strength is medium, the company should retain or selectively invest. But, when the business units attractiveness and strength is low, it is the time for the company to exit that business unit or stop invests in that business unit. The aim of this portfolio analysis is: Analyze its current business portfolio and decide which Strategic Business Unit (SBU)s should receive more or less investment. Develop growth strategies for adding new products and business to the portfolio. Decide which business or products should no longer be retained. Literature review Nowadays, General Electric can be more successful. If should related to the McKinsey and Company consulting firm. Because General Electric Company get the help from McKinsey and Company consulting firm, and developed a more complicated matrix (Figure 2.1). Through the internet research, the General Electric Company used GE matrix/McKinsey matrix as their planning system for management of diversity. From my general knowledge about the GE matrix/McKinsey matrix, it is a strategic that will separate from the mother company into many small business units and determine which business unit should invest more, retain, or divest. From Strategic Management: theory and case study, by Tunchalong Rungwitoo, the General Electric / McKinsey Matrix, is a nine cell matrix from two dimensions, which is industry attractiveness and business strength. For the use of General Electric/McKinsey Matrix, they use the GE matrix/McKinsey matrix to identify whether the small business units should invest, retain, or divest. Besides that, it also can fits perfectly to the companys strengths and helps to exploit the most attractive industries or markets. Besides that, General Electric Company can see the status of their business units and suggest the strategy the business fell in which categories through the General Electric/McKinsey Matrix (Figure 2.2). The vertical axis of the General Electric/McKinsey matrix is industry attractiveness, which is determined by the factors such as market growth rate, market size, demand variability, industry profitability, industry rivalry, global opportunities, and others. And, the horizontal axis of the General Electric/McKinsey matrix is the strength of the business unit. Some factors that can be used to determine business unit strength include: market share, growth in market share, brand equity, distribution channel access, production capacity, and profit margins relative to competitors. From International Journal of Humanities and Social science, the General Electric/McKinsey Matrix requires the identification and assessment of both external and internal factors, which are industry attractiveness and business strength on a nine-cell grid. To grow, to hold, or to harvest are the categories used to classify both attractiveness and strength (Figure 2.2). When that is high attractiveness and high business strength (Leader), the company should seek dominance and maximize investment. When that is medium attractiveness and medium business strength (Proceed with care), the company should specialize and invest selectively. And, when that is low attractiveness and low business strength (Withdrawal), the company should attack rivals and time exit. Data analysis After the research, General Electric/McKinsey Matrix had seen more effective and useful for the companys strategies business units (SBU). Because it will look at the industry attractiveness and business strength for every companys business units, and make sure every business unit will get profit. For example, the industry attractiveness, which will determined the companys business units market growth rate, market size, demand variability, and others. After that, this matrix also looks at the business unit strength such as market share, growth in market share, brand equity, production capacity, and others. Then, they will use the business attractiveness and strength to determine whether they still need to invest, retain, or divest for that business unit. References for history: Profile: General Electric Co (GE.N). (n.d.). Retrieved October 29, 2012, from http://in.reuters.com/finance/stocks/companyProfile?symbol=GE.N Thomas Edison GE. (2012). Retrieved October 29, 2012, from http://www.ge.com/company/history/edison.html Products Services. (2012). Retrieved October 29, 2012, from http://www.ge.com/products_services/index.html http://dl.wecouncil.com/Serf/SerfWeb/User1/GE%20Matrix.pdf McKinsey matrix-GE matrix. (2012). Retrieved November 9, 2012, from http://www.valuebasedmanagement.net/methods_ge_mckinsey.html Samuel Obino Mokaya, Beatrice Wakhungu, Raphael Mwiti Gikunda. (2012). The Application of McKinsey Matrix in Determination of Route Attractiveness and Resource Allocation in Kenya Airways. International Journal of Humanities and Social Science, Vol.2 No.3, pp. 259-261. http://www.ijhssnet.com/journals/Vol_2_No_3_February_2012/35.pdf GE/McKinsey Matrix. (2010). Retrieved November 10, 2012, from http://www.quickmba.com/strategy/matrix/ge-mckinsey/ Tunchalong Rungwitoo, Strategic Management: Theory and Case Study, May 2012, pp. 28-33. Appendices: Definition of General Electric (Print screen) The aim of portfolio analysis (Print screen) The vertical and horizontal axis of General Electric/McKinsey matrix (Print screen) Business strength High Medium Low Industry attractiveness High Medium Low Figure 2.1-General Electric/McKinsey Matrix Business strength High Medium Low Industry attractiveness High Seek dominance Maximize investment (Leader) Identify Growth area Invest in growth (Try harder) Maintain position Seek cash position (Cash generation) Medium Identify weaknesses Build on strengths (Growth) Specialize Invest selectively (Proceed with care) Pure lines Minimize investment (Phased withdrawal) Low Specialize niche Seek acquisition (Improve or quit) Specialize niche Consider exit (Phased withdrawal) Attack Rivals Time exit (Withdrawal) Figure 2.2-General Electric/McKinsey Matrix (1971)

Confucius Paper :: essays research papers

According to tradition, Confucius was born in the state of Lu (present-day Shandong Province) of the noble K'ung clan. His original name was K'ung Ch'iu. His father, commander of a district in Lu, died three years after Confucius was born, leaving the family in poverty, but Confucius nevertheless received a fine education. He was married at the age of 19 and had one son and two daughters. During the four years immediately after his marriage, poverty compelled him to become a sevant for the chief of the district in which he lived. His mother died in 527 BC, and after a period of mourning he began his career as a teacher, usually traveling about and instructing the small body of disciples that had gathered around him. His fame as a man of learning and character and his reverence for Chinese ideals and customs soon spread through the principality of Lu. Living as he did in the second half of the Zhou (Chou) dynasty (1027?-256 BC), when feudalism degenerated in China and conspiracy and evildoing were constant, Confucius deplored the contemporary disorder and lack of moral standards. He came to believe that the only remedy was to convert people once more to the principles of the sages of antiquity. He therefore lectured to his pupils on the ancient classics. He taught the great value of the power of example. Rulers, he said, can be great only if they themselves lead free lives, and were they willing to be guided by moral principles, their states would sure become prosperous and happy. Confucius had, however, no opportunity to put his theories to a public test until, at the age of 50, he was appointed magistrate of Chung-tu, and the next year minister of crime of the state of Lu. His administration was successful; reforms were introduced, justice was fairly dispensed, and crime was almost eliminated. So powerful that Lu became the ruler of a neighboring state maneuvered to secure the minister's dismissal. Confucius left his office in 496 BC, traveling about and teaching, vainly hoping that some other prince would allow him to undertake measures of reform. In 484 BC, after a fruitless search for an ideal ruler, he returned for the last time to Lu. He spent the remaining years of his life in retirement, writing commentaries on the classics. He died in Lu and was buried in a tomb at Ch'Ã ¼-fu, Shandong.

Tradition Hinders Our Progress

Tradition is the enemy of progress Weather it's religious traditions preventing the study of the dead for better understanding of the living to the churches traditions stopping the progress into the realization that the Earth is not the center of the universe or to take something recent Umbilical cord debates over weather to use them for life saving stem cell research. Tradition is the common enemy among Progress into the future people want the results of science we live our lives due to science but often many of our general populous does not agree with the means we use to get the radical discoveries of science. I can see how traditions can hinder progress:if you subscribe to past ideals it can deter from advancement. If we are going to look back at what Mary and John did in the past to solve a problem every time, then how are we going to move forward? What am saying is that look back once or twice get the formula then learn and apply that knowledge, improve on it then build but we keep going back and back and back and back!! It is in fact the enemy for progress. I think that traditions do prevent progess. The best example of this can be seen rulal areas where knowledge is just passed over from one generation to another and children are not allowed to study more they are just used as a labour. Another example is of early marriage of girls who are married at an age of 10 or 11 which ruin their lives. in the end i would like to conclude that these tradions r blocking our way to new things.

The Sykesâ€Picot Agreement of 1916

The Sykes–Picot Agreement of 1916 was a secret agreement between the governments of the UK and France, with the assent of Imperial Russia, defining their respective spheres of influence and control in Western Asia after the expected downfall of the Ottoman Empire during World War I. On the night of April 9, 1948, the Irgun Zvei Leumi surrounded the village of Deir Yasin, located on the outskirts of Jerusalem. After giving the sleeping residents a 15 minute warning to evacuated, Menachem Begin's terrorists attacked the village of 700 people, killing 254 mostly old men, women and children and wounding 300 others. Begin's terrorists tossed many of the bodies in the village well, and paraded 150 captured women and children through the Jewish sectors of Jerusalem. 1948 – First Arab-Israeli War The Arabs failed to prevent establishment of a Jewish state, and the war ended with four UN-arranged armistice agreements between Israel and Egypt, Lebanon, Jordan, and Syria. The frontiers defined in the armistice agreements remained until they were altered by Israel's conquests during the Six-Day War in 1967. Suez campaign , 29 Oct – 4 Nov 1956 During the 1950s there was considerable tension between Israel and Egypt, which, under President Nasser, had become a leader in the Arab world. His nationalization of the Suez Canal 1956 provided an opportunity for Israel with Britain and France, to attack Egypt and occupy a part of Palestine that Egypt had controlled since 1949, the Gaza Strip , from which Israel was forced by UN and US pressure to withdraw 1957 . 1973. The two Arab states struck unexpectedly on October 6. After crossing the suez channel the Arab forces gain a lot of advanced positions in Sinai Peninsula and Golan Heights and manage to defeat the Israeli forces for more then three weeks. Israeli forces with a massive U. S. economic and military assistance managed to stop the arab forces after a three-week struggle. The Arab oil-producing states cut off petroleum exports to the United States and other Western nations in retaliation for their aid to Israel. But this treaty didn’t make any different or let the Israeli occupation withdrew from East Jerusalem. The net result of the treaty: Increase tension in the Middle East which shows in an increase in Israeli intransigence in the occupied territories and the isolation of Egypt from the Arab world. The Arab countries were opposed the separate treaty because it failed to achieve a permanent and comprehensive peace.