Best Buy Managing For Competitive Advantage Commerce Essay

Best Buy Managing For Competitive Advantage Commerce Essay The paper is a critical examination of Best Buy managing for competitive advantage. The essay brings forth strategies Best Buy uses as well as how these strategies are put into action in order for it to gain competitive advantage over its competitors. Competitive advantage refers to set of strategic advantages a business have adopted that make it be in a better position to compete or even out shine its rivals. Thus attaining Competitive Advantage fortifies and places an organization in a better position within the competitive business world. According to Pfeffer 21, this theory of competitive advantage was brought forth by Porter Michael back in 1990. He suggested that business entities as well as other non-profit institutions need to adopt some policies, procedures and plans that will help it to develop very high quality goods and services that can be sold at higher prices to consumers. With the fact that almost all kind of business entities do meet very stiff competitions there is thus need for each and every organization to adopt the best strategies that will help them cut themselves an edge in this competitive world of business, Best Buy not being an exception. However various business and management scholars have come to a conclusion that having these strategies is not important unless they are adequately managed; hence competitive advantage management (Pfeffer 142). This refers to set of mechanisms and plans that not only places and organization at an upper hand as compared to its competitors but making it stand out in the business environment. The paper recognizes Best Buy competitive advantage as being it customer-centricity this implies delivering modified and extremely personalized service to clients. All this has been attained by automating the services it provides to customers by using online services. Best Buy customer centered strategy It has been argued out that once an organization clearly understands the need, wants and aspiration of its customers, there is nothing that will block it from excelling provided it takes corrective actions towards attaining the same. Additionally, research as shown that business entities that focus or are customer oriented do have higher chances of securing a competitive advantage which in most cases translates to higher revenue generation, price earnings ratio, highly satisfied customers thus creating customer loyalty. This concept seems to have been well mastered by Best Buy. For instance, since the plan was rolled out, the profit margin for the organization rose by almost 3% (Jaynie Flanagan 122). It is worth mentioning that the strategy has been successful thanks to technological innovation that has allowed customers to even buy good 24/7 even during the holidays. It is important to note although this strategy was recently launched, the organization adequately trained and educated its store-level workforce so that they could be in a position to have in mind the varied needs of the customers on the basis of how they were segmented. One strategy that was a milestone in taking the business where it is to day is customers segmentation. Best Buy segmented its customers into five different levels which include; small-business customers that utilize the business services and products to foster increased profits in their business, busy mothers leaving in suburban that aim at enriching their kids way of life with technological innovation especially in entertainment,, men having families that are in quest of bettering their general way of living through entertainment and other ways, young men who are is thirst of technological innovation and finally very rich professionals that seek the best in terms of entertainment as well as other life experiences. It is worth noting heretthat this I in line with the notion brought forth by Mentzer in his article titles Achieving Competitive Advantage through Supply Chain Management he suggested that not all customers are created equally because there are those that are very crucial to success of any organization while some are not as crucial as other and thus need to be treated by using a different approach. This has been adequately addressed by Best Buy by segmenting its customers (Mentzer 3). According to Mentzer 1 after successfully carrying out a survey, which included slightly over thirty of its stores, Best Buy started rolling the strategy of computerizing the quote-to-order process aimed at making it possible for customers to buy in a 24/7 hour basis even if it is on holidays. In total over hundred of the companys store adopted this strategy. Reports suggested that the company financial result could be boosted and indeed it was and that less cynical outcomes are expected as well as development of a stable link between the company and its customers. Additionally, it is important to remember that for any organization to be prosperous even in its best strategies, the part played by its workforce is of paramount, it is evident that the company did provide education and training to its employees so that they could be well equipped with knowledge to help customers. An example where customer centricity was attained through the efforts of store employees is in Pasadena store in which there was a reconfiguration of the place to appeal to suburban mothers (Peppers Rogers 4) It entailed transferring small electrical appliances to a low rack situated on the walk way of the store from high shelves, this boosted sales of the same to almost two folds. Generally speaking, the company strategy fundamentally rests on viewing its initiatives from the customers point of view, clearly understanding what they need as well as trying its best in meeting these needs (Jaynie Flanagan 211). According to the vice chairman and CEO of the company, this is what gives them a cutting edge in the business environment. On the same note, the company has adopted a way of distributing its goods that is inline with customers demand and aspirations. This has time and a gained been managed by using enterprise resource planning system that seem to have successfully synchronized the need of clients. Additionally, the company best strategy is also its ability to harmonize it various chains of supply together with what its stores need; (Peppers Rogers 2) this has resulted to those employees who work as sales representative having at their disposal a variety of products that meet the needs of those customers that are dear to the company. Similarly, it is worth mentioning that Best Buy has successfully adopted technological innovation whereby customers need not to come to their stores to select or see those appliances they plan to buy. This carries with it a number of advantages for instance convenience and lack of being pressurized by sales persons to buy (Pfeffer 164). Additionally, it give one enough time to scrutinize the features one desire to have in a given appliance. Conclusion From the review of competitive advantage management of Best Buy Company, it is evident that technological innovation adoption and focusing in customer and empowering its employees are among the strategies that have played a better part in shaping the company. What make the company different is that it has clearly understood what its customers need and have taken serious steps towards attaining those things desired by the customers. It is thus no doubt that the company has thrived despite stiff competition from other well known business organizations such as Wal Mart, Dell among other. In my view, every organization must adopt a set of strategies to help it thrive now and in future.

Trey Songs

trey songs November 29, 2009 Music The Petersburg, Virginia celebrity didn’t always have a musical career in mind. As a child, there were no voice or piano lessons. In fact, all through high school, Trey was doing what most kids his age were doing: playing basketball, throwing parties, and getting dragged to church by his grandmother, who sang in a gospel choir . â€Å"I wasn’t even paying attention to R&B at the time,† says Trey. I was listening to straight rap, like Biggie, Jay-Z, and Nas. †. â€Å"Although Trey Songz loved hip-hop while growing up, the only R&B he could get into was R. Kelly. When his friends heard his perfect tenor voice, however, they pushed him to drop rap and start crooning. Songz did just that, and after winning numerous talent shows in his native Petersburg, VA, the 15-year-old singer met Troy Taylor, who had worked behind the scenes with such artists as Patti LaBelle, SWV, and B2K.Taylor encouraged Trey to finish high school firs t, and then they could talk about a possible music career. Trey received his diploma and immediately moved to New Jersey to work with Taylor. Soon, the singer was appearing on Kevin Lyttle's debut album and Trick Daddy's Thug Matrimony as a sideman, as well as striking out on his own with â€Å"About the Game,† a solo cut from the Coach Carter soundtrack.As he was working on his debut album — not to mention several collaborations with Lil' Kim, Trina, and Snoop Dogg — Trey Songz released some street-level mixtapes under his alias, the Prince of Virginia. His proper debut, I Gotta Make It, was released by Atlantic Records in 2005, and the sophomore effort, Trey Day, charted at number 11 upon its release in 2007. In 2009 the single â€Å"I Need a Girl† announced the coming of his third album, Ready. David Jeffries, All music guide. Wikepidia/trey songz!

The Essential Element to Be a Financial Planner in Hong Kong

â€Å"Describe the essential element to be a successful financial planner in Hong Kong and China. Explain the challenges of practicing ethical financial planning in Hong Kong and China.† Successful financial planning Successful financial planning Establishing trusting relationships with clients Establishing trusting relationships with clients Strong reputation Strong reputation Professional and ethical behavior Professional and ethical behavior Strong financial planning knowledge Strong financial planning knowledge Strong interpersonal skills Strong interpersonal skills Financial planning has become much more important over the decade in Hong Kong and China. Many graduates and other people with professional financial planning knowledge†¦show more content†¦A structured product can generate higher cash flow than treasury bonds in the blooming economic. However, it incurs higher risk for the client’s investment at the time. For the financial planner, it is difficult to say for certain that those new and complex products are better than the tradition investment tools. And it makes the decision-making to become harder. Another ethical challenge is the method of compensation. In US, most financial planners are compensated via a combination of fees and commissions. Comparing with the financial planners in Hong Kong and China, many of them are compensated by commission and low basic salary. Commission is a motivation which drives financial planners to maximize the asset value of their clients. Higher growth rate of the asset value implies higher commission that planners can earn. However, commission-based compensation would bias financial planners to perform a risky portfolio. Instead of concerning clients’ interest, planners would pursue his or her own benefit for survival. Because the basic salary might not be enough for living. In Hong Kong and China, financial planners may face the pressure from their employers or supervisors. They have to meet the monthly quota of some â€Å"recommended† products. In general, they receive high commission by selling these products. Different from the salespeople, financial planners are advising their financial planning to their clients but not selling it.Show MoreRelatedThe Essential Element to Be a Financial Planner in Hong Kong1091 Words   |  5 Pagesâ€Å"Describe the essential element to be a successful financial planner in Hong Kong and China. 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Degradation of America in All My Sons, Death of a...

The Degradation of America in All My Sons, Death of a Salesman, and The Crucible Arthur Miller was, as a playwright, very critical of American society. He condemned every aspect and satirized every ideal of modern American culture, from democracy to the American dream. He degraded every part of Western civilization down to a much more basic and much more negative idea – capitalism became greed, and rule by the people became rule by the mob. Many people of his era saw him as anti-American, and in many ways, he was. Each of Miller’s plays focuses on fundamental aspects of humanity. Miller chose to represent these qualities in direct relation to American society, and contrasted the sacred ideals of democracy†¦show more content†¦I – there was no meaning in it here†¦ I went to work with Dad, and that rat-race again. I felt†¦ ashamed somehow† (84). Even worse than this, however, is that they were being betrayed by American businessmen seeking to squeeze yet more money out of the American government. Joe Keller, Miller’s representation of the American â€Å"everyman†, tried to justify his own greed by pointing out, â€Å"Who worked for nothin’ in that war? . . . Did they ship a gun or a truck outa Detroit before they got their price? Is that clean? It’s dollars and cents, nickels and dimes; war and peace, it’s nickels and dimes, what’s clean?† (125) This drives Miller’s point home †“ while soldiers were sacrificing their lives for their country and family, businessmen, even those who had relatives in the war, were refusing to sacrifice something as simple as money. Arthur Miller also criticizes the American justice system in All My Sons. Joe Keller, the murderer of twenty-one American pilots, is acquitted because he â€Å"pulled a fast one†, while his blameless partner receives a lengthy prison sentence. The evidence from that fateful day is sketchy, but instead of finding out the truth the court favors those who know it best. In order to save himself, Joe blamed his partner for the defects, and then lived a normal life for years knowing that he had wrongfully imprisoned a man. His complete lack of moral

Reflection Paper - 1607 Words

REFLECTION PAPER BY ECONOMICS FEBRUARY 19, 2010 During this previous week, our learning team began discussing the topic of market structures. According to our readings, there are four different types of market structures such as pure competition, a pure monopoly, a monopolistic competition, and an oligopoly. Each one of these market structures are diverse in definition, characteristics, and in application, which will be further explained later in detail. We had learned that each one of these four market structures can be applied to businesses, organizations, and many other companies and can also have an impact on their pricing strategies, organizational goals, creating†¦show more content†¦An economy of scale is a method pertaining to barrier to entry. This is a method of lowering a firm’s total cost by increasing its size. In a monopoly market structure, economy of scale would serve as an entry barrier for new firms. The costs of competing with such a large firm would overwhelm a new company. Another method of barrier to entry takes the form of legal patents and licenses. These are government barriers to entry. A patent is defined as an exclusive right of an inventor to use, or to allow another to use, his or her invention (McConnell, Brue, Flynn, 2009). This creates a barrier for new firms to duplicate products and services. Although this does not limit small firms from entrance, larger and more established firms have advantages in abilities to fund research and development branches to invent new services’ and products. In addition to patents, governments issue licenses that limit the amount of entries into a particular industry. Other methods may include ownership or control of essential resources. When firms have control over resources; it makes entry into markets difficult. 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Digital Education Free Essays

Essay On Online Vs Traditional Education Working adults and stay-home parents looking to further their education may use online education as a resourceful tool to extract a better learning environment. In today’s society, online education is designed specifically for working adults and stay home parents with busy schedules and social responsibility. Some employers are now demanding more education from their employees along with in field experience than ever before and the job market is increasing competitive for those who want to succeed in their career. We will write a custom essay sample on Digital Education or any similar topic only for you Order Now Traditional Learning provides the oldest method of education. Allowing the student to see the professor face to face and ask pertinent questions concerning their classes. Students have the ability to meet with other students for study groups and friendship. During my research, students who choose the traditional method of education believed that the face-to-face students enjoy the ability to learn with others, allows for class instruction, presentations, live speaking and they love the ability to get to know their instructors. Relevant materials: How Businesses Can Learn From Text Mining Students in the face-to-face courses are able to get together in study groups that help them achieve better in testing. On-line Learning provides new age technology to widen the educational scope. With new age technology, I sense enormous excitement about the promise of online learning to prepare today’s students to succeed in an increasingly technology-driven global economy. Prospective students are facing a new kind of college experience — online education. It employs portable devices, computers and PDA’s to facilitate learning. With advances in information technology, portable devices, computers and PDA’s have traditionally been seen as a way of carrying information in a more convenient format, with longer battery life than a laptop computer and less weight than a bag full of reference books. Virtual classroom settings and message boards offer a variety of learning techniques. A setting usually contains an electronic whiteboard. The instructor presents instruction and interacts with students in real-time. Virtual classrooms include chat functions and often the ability for participants to speak to one another. It also, it allows student to learning without having to commute. For those students who are not able to attend their regular classes and colleges can easily carry with their higher education through online education mode of study. Students can create study environment of their like, they can make their own schedule; they can carry education while on the move, along with business they can pursue with their higher education. Best practices, a sustainable effort to extract and establish the best learning environment. Online is a quickly growing means of education for all students. It allows students to work and learn at their own pace without the unyielding time restrictions of traditional learning. Online education provides access to learning materials at any time. This allows students the flexibility to schedule their learning around families, jobs and other activities. Technology also provides accessibility and time management. Working while going to school is the potential applicability that studies may have on your job. In other words, it’s one thing to go to class and learn about something in theory, and it’s another to take that theory and put it into practice. Students who work can apply their newly acquired knowledge immediately to their jobs; they can also focus their studies on the kinds of real-world problems that professionals face daily in the workplace. It collaborates both students and teachers just alike from across the globe. No technological invention in the history of man has connected the people of the world like the Internet. While there is still a huge disparity between those who have access to the Internet and those who don’t, the mere fact that any of us can communicate across the globe speaks to the importance of this medium. Many times the web sites we visit in a course are based in another country. What better place to find out about the works of Michelangelo than to go to Italy (virtually, of course)? What better way to learn about the Amazon rain forest or the history of China or the customs of islanders in the South Pacific than to visit those places online? And if you participate in global learning days or other online events, you may even meet and make friends with someone in another country. It is a small world, after all. The point is that we live in a diverse-changing world that is ripe with new possibility. The ability to learn new information or a new skill whenever you want and wherever you want offers far greater opportunities for education than ever before. The scope and reach of education broadens to far greater horizons that perhaps ever imagined. ______________________________________________ REVIEW I’d like to begin, if I may, by just clearing up a couple of things. Online education is not a tool to extract a better learning environment. Learning environments aren’t extracted with tools. A spade, however, is a tool that can be used to extract a potato from the ground. The important thing to know about potatoes, however, is that whether they are good or blighted is independent of the specific tool of extraction. Online education is also not one thing. The Khan Academy provides free educational videos. Stanford provides free online educational courses. EssayJudge. com provides brilliantly insightful reviews. (Honest! ) Then there’s a galaxy of pseudo-educational sites and lousy overpriced university sites and fraudulent degree mills for the gullible and the desperate and the cheaters and the pretentious and the ne’er-do-wells. So if you want to compare online education with traditional education, you need to be clearer about what exactly you mean by online education. Online education facilitates plagiarism. For instance you can go to sites that list the seven benefits of online education or the ten advantages of online courses and then cut and paste into your own essay, without attribution, vapid sentences like: â€Å"What better way to learn about the Amazon rain forest or the history of China or the customs of islanders in the South Pacific than to visit those places online? † or â€Å"Students who work can apply their newly acquired knowledge immediately to their jobs; they can also focus their studies on the kinds of real-world problems that professionals face daily in the workplace. â€Å" How to cite Digital Education, Essay examples

Beyond Language the Postmodern Poetics Essay Example For Students

Beyond Language: the Postmodern Poetics Essay In fact, Change gives us a writers argument for weaving the private into the disrespect for privacy does not mean peeping at other people, but more or less with Wang Aziza, the character, Change Feels so shocked as to be engaged in words, characterization in the story and the subject of love and betrayal actually come from Changes tragic experiences of love ND marriage. As she comments on her love experiences (and also Wang Chassiss), Owen one loves somebody, one does not do so because one considers it worthwhile to love the persons (ibid: 280). It means that love is a human sentiment detached from any moral/political Judgment, hence, her and Wangles relationship to that man should not be Judged from a moral/ political perspective. As a woman with experiences of Blind love, and as a writer aware of her sense of loss and her sorrow over the passing years 0- Such feeling cannot be recalled again, it seemed long-lost nine when it was felt again (0 9 poet Lie Sashaying (Xx 1988: 352) about the pain of loss and the memory of it, Change Lust, caution can be seen as a form of transcription or translation of her own life experiences. Let us turn to the style of writing in the postmodern context. Postmodernism, as we understand it, is a style of art and culture in the late capitalist society Meson 1991). Postmodern art represents the interrogation of modernist thinking and the dissolution of the grand narratives such as development and national history, as well as a multi-perspective rethinking of convention, history and ideological assumptions. Postmodernist artists undermine the various normalized Concentrate in Western cultural convention, while embracing contradictions, fragmentation, intellectuality, pluralism, indeterminacy, incoherence and the Other through the work of disinterring (Cards 1996). Parody becomes a characteristic style of postmodernist representation (Hutchison 2002: 890-90; Jameson 1991), which OSI always critical and Value-parallelizing (Hutchison 2002: 890-90), rather than being simply narcissistic Meson 1983: 117). Besides, the representation of the body and desire and the schizophrenic subject becomes an important presence Meson 1983). Concerning history, postmodern historians question the representation of narrative of the past or a mediated representation of ideology Meson 1991 : 294), introducing competing views of history. With the intellectual interrogation of cultural convention, the postmodernist perspective represents a current of cultural rebellion. Mere substantiation of one piece of work into another in a different medium, but is the creation of a new piece of work with its own insight, vigor and agency. Therefore, a comprehensively decentralized world of images and simulations, adaptation becomes Just another text, forming part of a broad discursive intention (ibid: 10). In other words, adaptation is a cultural practice and a process of representation. Meanwhile, in the postmodern context of disinterring, adaptation has become Dada critique of quietly assumed, unmarked normatively which place whiteness, Europeanizes, maleness, and heterosexuality at the center, while normalizing all that is not a deciphering process in the representation of contemporary times. While Changes Lust, caution features the representation of her private experiences, Lust/Caution is more of a postmodern and political text, with conspicuous The informing (Bernard Birthplace 1970), the rewriting of history, the employment of parody, and the celebration of the body poetics. These postmodern characteristics implicate insightful outlooks on the issues of Self and Other, nation, history and identity, making the adaptation a recreation of a postmodern cultural poetics. Intellectuality: nationalism, Self and the Other Lust/Caution, as a result of a cinematic production, is The conformist in terms of narrative and subject matter, as well as visual technology. As the relations between texts are highlighted in intellectuality, which then calls for the Continuing interpretation and reinterpretation; The conformist is about Marcello, a fascist in Mussolinis time, who is instructed by his leader to assassinate an active anti-fascist for Mercenarys motive of self- normalization, a process of completely subordinating himself to power. His childhood sexual maltreatment by Onion urges him to pursue normal self/identity, middle-class bourgeois taste, and to seek recognition from the fascist party. Stricken by the priests view that sexual transgression is more sinful than murder, Marcello chooses the assassination of his former supervisor in philosophy, an exiled nationalist, to rove the existence of his normals self. Simultaneously, the young wife, who is transgression of the norm of heterosexuality. What is particular condemns Onion as the professors assassin, showing Mercenarys shifted identity and of fascists and the inhumanity of fascist ideology which subordinates people to control, while offering a penetrating analysis of Mercenarys consciousness and his promulgation and the of human subjectivity 0- the desire for identity, the process narrative and the subject matter of Lust, caution are similar to those of The conformist: Wang Aziza ( a university student during the anti-Japanese War of the early 91 sass, follows Kiang Yummy nationalist passion, participates in his nationalist campaign to kill Hi Mooching a fascist and a Chinese national traitor, but turns out to be in love with him while self as a nationalist subject (when hailed by the nationalist discourse/ideology) and Lust/Caution the representation of a shifted subject position in the chaotic age of Japanese/fascist occupation of China. Thus, the intellectual connection between Lust/ Caution and The conformist is ev ident in both the narrative construction and the object matter. In spite of the similarities, the differences in the narrative are more meaningful: one is the narrative of a fascist killing an anti-fascist, while the other is the antifascists attempted murder of the fascist, which ends with the death of the former. This connotation, as contained in the difference and similarity, can be further disclosed by In fact, this killing scene does not exist in Changes story, but appears only as The conformist, in the style of Death of Caesar (Lee 2008: 165, 188). And this intention of Copying can be further supported if we note the many other molarities: both sympathy with the tragic victims and condemnation for the murderers. However, the appropriation of the scene in Lust/Caution showing the killing of Ala Cacao (who only happens to drive for Hi Mooching during the latters stay in Hong Kong) seems to suggest compassion for him and condemnation for the killers. As is evident in this scene, shots of the youths surrounding Ala Cacao and stabbing him until he lies on the ground covered in blood, seem to reveal the absurdity of Theorizing people and the inhumanity of suppressing/removing the ideological Others. Actually, this stance an be further revealed through the representation of Kiang Hummings motive for killing through his confession: just kill a traitor to the Chinese, to release the hatred chain of the narrative as the driving force behind the students participation in the assassination and the instrumentalists of Wang Aziza and her body. Here it shows the directors outlook on nationalism: it is the dangerous old that causes the division 92 between the Self and the Other, as well as the dehumidification of human beings; the scene of the Death of Caesar from The conformist connotes the consciousness of presents the same violence as the killing of the anti-fascist professor in The conformist. The two assassinations are equally condemnable, as they are both scene of Death of Caesar, the director attempts to critique the ideological subjection of the Other and to dissolve the grand narrative of nationalism. In a word, through this intellectuality with The conformist, with similar narrative earnest wish to subvert the discourse of nationalism, as well as the ideological divisions of the Self and the Other, and his hope for peace, equality and co-existence in this world. Broadsword march: representation and history Chosen character in the play EssayCertain Cutouts or Seams can be discerned between the narration of scenes or events, and between events and consciousness. The bodily experience of the male and female protagonists is narrated, but only in two sentences depicting Wang Chassiss consciousness. However, changes in the characters consciousness or subjectivity are represented elaborately through a recess of body narrative, which drives the main narrative to the climax in the causal chain of narration. This mode of adaptation is not only due to differences in the media forms (verbal and visual), but also intended to signify the subtlety of identity and the cultural meaning between the body and the nation. Thus, through The narrative of Wang Chassiss experience is a process of cultural politics, exposing the patriarchal inscription of power on the female body. Codes of patriarchal discarded by her father 0- he only takes with him her younger brother to Britain, to evade the AR. Being homeless and solitary, she desires to Join her father for her own safety. She becomes a symbol of oppressed women in the China of old: women were assumed to be worthless and were unwanted by the family, I. E. Society centered around male power. However, the female body is taken for a useful object in male politics, nationalist male student Kiang Yummy in his plan of revenge. Then, the instrumental use of the female body is constructed into the grand narrative of nationalism, in which the female body is archeological used for the nationalist discourse, like the 97 hemolytic role Wang Aziza plays on stage: with her father dead and her elder brother killed by the Japanese, the girl is represented as being so capable and courageous that she shoulders the responsibility of taking care of her deranged mother and an injured soldier. In addition, she gives voice to the nationalist discourse. The role she plays is allegorical of her life experience, and the creation of such an imaginary stage and patriarchal power, which shifts the responsibility for the family and nation to women at a time of national crisis 0- the same women who have been discarded by f women in patriarchal society through the representation of Wang Chassiss dilemma and her ambivalent experiences in the name of nationhood. Nationhood connotes male power, especially in a patriarchal society where women are downgraded to the inferior sexual other, like Wang Chassiss mother, who is assumed added and absent, and the mother of the female stage role, who is portrayed as deranged. Similarly, Wang Aziza herself is either unwanted or else is needed as a male instrument. In this case, nationhood becomes a conspiracy to Otherwise and to manipulate women. Thus, are not simply phantasmagoria of the mind but are historical practices through which social difference is both invented and identities through social contests that are frequently violent and always gendered (Monoclinic 1995: 353). The intertwined relationship between the nation and the production of gender difference is demonstrated here. In fact, Virginia Wolf claims cynically at the beginning of her novel Three guineas (1938): ass a woman, I want no country. As a woman, my country is the whole world. 0 Embedded in her cynical tone is a condemnation of the British Empire, which manifests severe bias against women economically, politically and culturally, while demanding that they assume the responsibility of defending Britain against German attacks. In Wolfs view, a nation is built and maintained by enslaving women, and the nation is an instrument to control women. Her view can be a perspective from which to understand the relationship between nationhood and the female body, as represented in Lust/Caution women, in conspiracy with the discourse of nationhood or nationalism. Second, Elses adaptation features a body narrative which is not present in Changes is in fact a process of narrating Wang Chassiss shifting objectivity, and is embedded with enormous codes of cultural subversion. However, the body constitutes a crucial process of visual narrative which drives the main narrative to a climax, to achieve the purpose of cultural subversion by showing the dissolution of the grand narrative and the formation of a fragmented, schizophrenic subject, making the adaptation go far beyond Changes representation of her private experiences. There are four sequences to the body narrative, showing how Wang Aziza changes instrumentalists of her body; the second is with Hi Mooching, in which although he suffers under Yess sadistic treatment, Wang Aziza is happy to get Hi to take as Wang Aziza, an agent working for the grand narrative. But the third indicates a Yess lover. The body sequences actually display her shifting identity or the process of identity fragmentation: from the subject of the grand narrative to Yess lover. Therefore, the body sequences play an important role in deconstructive politics. In other words, the body narrative embodies a shifted, schizophrenic subject and a epistemological traditions, human beings are considered agents of themselves and of he world, with the rationality of their mind enabling them to preside over things and over their own bodies. But increasing social, cultural and institutional control makes human beings dwindle into subjects, subordinate to discourse and power (Faculty 1990), leading to Dada limit or law for individual existence and the repression of the individual (Delude Guitar 1977: 266). On the other hand, in a capitalist society, the liberation of desire/bodies in the form of carnival breaks up the limit and ushers in a schizophrenic subject: a subject who is fragmented, decremented, disrupted and spaced, as the process functions to Dont the expressive Oedipal unconscious, power, and Delude and Sagittarius criticism of desire and subject, account for Wang she is sutured into the nationalist discourse to perform the role of Mrs.. Maim (I. E. A patriotic spy). However, with her desire set adrift, her unconscious becomes indifferent to her identity and language system, and the limits or division between the Self and the Other disappears, so that she becomes a nomadic subject. Thus, with the changes in her subjectivity, Wang Aziza has been displaced to be the lover f Hi Mooching. This narrative of the body discloses a process of identity fragmentation and the end of a coherent Enlightenment subject. In this case, the representation of Wang Chassiss experiences is an utter condemnation of the patriarchal manipulation of women, in conspiracy with especially the instrumental discourse of nationalism. Besides, the representation of the body is not Conclusion The above analysis of Nag Elses adaptation of Lust/Caution Elses own cinematic recreation through the employment of intellectuality, parody, re-representing history and added body narratives. Thus, this adaptation becomes Lee interrogates various forms of power, by deconstructing solid assumptions of nationalism, history and identity, as well as the hierarchy between Self and Other, men and women, disclosing them as human constructs, means for power domination such solidifies and hierarchy in the human language system, with the Double-coded; (Hutchison 2002: 970-102) nature of intellectuality, parody and re-representation, Lee attempts to highlight border-crossing in binary oppositions between the Self and the Other, and the indeterminacy of the notion of identity.